I believe design has the power to create a restless drive on a base level which could improve many aspects of one’s daily life. With an artistic yet focused approach, I find excitement in the influence I can have on my environment. Design is neither merely aesthetic nor solely analytical, but rather, it serves both a purpose and an intention that based on function and problem solving using a creative process; this process can be as rigid or as fluid to a system as the designer sees fit.

“serves both a purpose and an intention based on function and problem solving”

In my experience, design has evolved from originally being simple communication to being a tool for powerful persuasion. Design not only conveys messages as real and literal information, but it also creates an idealistic model that invokes emotion by association using design elements such as type, shape, color and even patterns.

When a design is purely objective and repetitive, it becomes meaningless; however, with just a few creative adjustments, it can satisfy the most challenging of design goals by creating meaningful experiences. For example, opening mail has become such a repetitive activity, if the envelope opened has confetti coming out of it and, perhaps, plays a song as you open it, design has enhanced the experience. When the critique of a design piece is referred as “cool,” it reflects how successful the piece is as a persuasion technique.

I see design as the skill of synthesizing human needs, emotions, environment and messages. Design is a culmination of multiple disciplines offering solutions to diverse problems.